St. Pauli is a magnet for contradictions. Innovation and tradition, perfection and improvisation. Prudence and passion come together to create a vibrant, hypnotic energy.

This creative energy is the driving force behind all our endeavours.

We love what we do and do it with great passion. We work, laugh, fight, cry and party together and what comes out at the end has lots of character and

genuine emotion: cutting edge bikes.